Off-Page SEO Checklist for 2025

Use Quora SEO strategies to answer questions thoroughly with evidence-backed information, and include relevant links only when they directly address the question. Monitor questions related to your expertise using keyword alerts as a part of a Reddit SEO game plan. Reach out to the website you want to acquire links from, look for and access their contact page, and offer a guest blogging opportunity.

By utilizing influencer marketing, a website can get more backlinks, which are a key factor in SEO rankings. This is because anchor texts are actually a ranking factor in an of themselves. Some readers reading the article will check your site out of curiosity. And provided you have great content related to your niche, they will stick around your site, sending positive signals to search engines. One of the effective ways to build links and create brand awareness, especially if you’re a big brand, is to use influencer marketing. There’s a reason why 1 in every 4 marketers use the power of Influencer marketing strategy.

Improve Your Social Media Signals

They’re likely to help when you want a product review, event promotion, social media share, or backlink. Follow up after the event to maximize your off-page SEO efforts and build more links. Share a roundup post, send a thank you email to attendees, and encourage people to share BHS Links their feedback. Incentivizing reviews can promote engagement and improve your site’s E-E-A-T. Having a lot of reviews can significantly boost your site’s visibility and reputation.

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There are various on-page SEO ranking factors, some of which are still unknown to the public. But, there are some tried-and-true known factors that you can start optimizing today for better performance in search results. According to Whitespark, GMB, reviews, and citations make up 56% of total ranking factors for Local Pack results and 19% of total ranking factors for localized organic results. Off-page contributes to rankings more than on-page, and backlinks are the most important off-page ranking factor. And according to Google, backlinks are a top-three ranking factor next to content and RankBrain.

Find influencers in your niche, and see if there’s an opportunity for collaboration or a paid partnership. Newsletter partnerships—Collaborating with other brands in your niche on newsletters lets you tap into new audiences and expand your reach without too much effort. As you scroll through the list, you’ll see various websites from which you can acquire a backlink, as well.

Ranking higher in search results increases your website’s visibility, driving more clicks from users actively searching for your content, products, or services. Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies. Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success. Off-page SEO plays a crucial role in enhancing your website’s authority.

How Josh Used Broken Link Building to Get Links to His SaaS Tool

Because your off-page SEO articles aren’t going to be directly posted on your main site, you have much more flexibility with the range of topics you offer. You won’t have to adhere to a certain theme or follow any particular protocols. However, you will need to select topics that are at least peripherally related to your industry. You might have posted heavily on your first guest posting opportunity, rather than seeking out newer sources.

• In fact, you may want to write in a style other than your brand voice, depending on your goals.
• They can include images, ratings, reviews, and other structured data.
• If an image file size is too big, it may slow the load speed of your site.
• By itself, social media is not essential for ranking well in search engines.
• There’s a Google patent named Document scoring based on link-based criteria that tells somewhat of a similar story.

Therefore, optimizing your pages to load faster helps your site rank higher in the search results. Everything SEO-related that doesn’t take place on a website is considered off-page SEO. Among other things, backlinks, social media, and local citations are all aspects of off-page SEO.

Shai Aharony tested the effect that stock images had on Google rankings. And I quickly realized that 100% of the type of content on the first page results were tools. AI tools, like ChatGPT, can be a great place to brainstorm potential titles, offering a good starting point for your creative process. Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on.

Optimizing your site for mobile is essential because more than 50% of the Internet’s traffic comes from mobile devices. PageSpeed Insights will provide you with customized recommendations for speeding up your site. You can also follow some best practices for page speed, like compressing images, eliminating unnecessary website code, and more.