How Website Speed Actually Impacts Search Ranking

They help ensure that your website and its content are visible, relevant, and accessible to your target audience through search engines. By understanding and strategically using keywords, you can significantly enhance your website’s potential to attract and engage visitors. On-page SEO (or on-site SEO) is optimizing individual web pages to rank higher in BHS Links search engines.

The YouTube Algorithm

This signals to Google that your content is trusted, which helps improve search result rankings. SEO ranking factors are important to provide users with the most helpful and relevant information for a search query. These best practices include compressing images (which improves page experience) and adding image alt text (which helps search engines and users understand the visual). SEO marketing for small businesses can be daunting, but it’s also one of the most effective ways to grow.

It’s important to make sure that search engines are able to discover all the content you want indexed, and not just your homepage. It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index. While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable. Everyone knows a slow-loading site drives an increased bounce rate, but you may not know it also directly hurts your search ranking.

Original, Unique, and Valuable Content

The relevance of the linking site’s content to your own is important. Relevant content directly addresses the needs and queries of the target audience, aligning with their search intent. Most audiences do not scroll past the first page of search results.

Get the latest local SEO news, research, and tactical advice sent to your inbox. As Darren Shaw said in his presentation of the initial results, “in summary – build links”. Understanding the individual factors that are most likely to move the needle is far more useful than looking at improving a whole group. How these areas are ordered in importance has remained broadly similar to previous years, meaning every discipline should still be accounted for in your strategy. To summarize the whole facts, the following has to be considered if you want to climb to the top of the YouTube ranking. While one can argue that longer videos have an advantage over shorter ones in this respect, you shouldn’t forget that it’s ultimately the video content that matters.

Google loves fast websites since they reduce bounce rates, so they keep users on their sites. Slow websites will be ranked adversely since they tend to frustrate users. Besides publishing original content and getting backlinks, one of the most well-known ranking factors is the use of keywords on websites. As you’ll see, that’s usually a combination of great content (see the next tip) and off-page SEO signals like inbound links and social shares. And thanks to E-A-T, it can also include the authority of the content’s creator.

• These might occur because of a URL typo, deleted page, or broken redirect, just to name a few examples.
• If users quickly jump off the video after watching it, the YouTube algorithm will take a negative view and this will have also a negative effect on YouTube SEO.
• On-page SEO is the process of optimizing each individual page on your site for a target keyword.
• We compare the properties of Web pages with the sum of their positions at Google and derive a structured list of more or less weighted factors.
• Besides, you should keep in mind that while ranking on Google can help launch your business to the next level, Google will never be your paying customer.
• Additionally, this chapter highlights a broader shift as Google moves away from rewarding technical optimizations like HTTPS in favor of high-quality, helpful content.

We adjusted landing pages, clarified calls to action, and refined the flow. Over time, the conversion rate increased from 1% to 3%, which made a significant difference in revenue. If your SEO efforts do not boost conversion rates, it is time to reassess your strategy.