A Guide to Google Search Ranking Systems Google Search Central Documentation

These are a set of links shown below the main URL in search results. Although you can’t directly control which site links Google will show for your website, you can help them pick the right ones with internal linking and other SEO practices. Although this is part of technical SEO, it should be stressed that a fast-loading website can get better Google rankings than a slow-loading website. Speed is a known ranking factor and very important for usability as well. Backlinks from highly authoritative websites are the most valuable and can push your website to the top.

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And, as you can see from this old Google Analytics screenshot, organic traffic to that page slowly declined. One way to check your site’s mobile optimization is by checking your Core Web Vitals. The first thing I recommend is to double-check that your site is optimized for mobile devices. It’s not always possible (or logical) to have the target keyword immediately at the start. Well, Google reads your page title to help it understand what your page is about.

In addition to embedding videos on your web pages, it can also help to create your own YouTube channel where you upload these videos. All in all, nowadays the focus is more on high-quality, relevant content than the number of keywords a page has. Earlier we mentioned that you should at least aim for 1,800 words, but posts that are longer than 3,000 words work even better for creating links.

After all, it’s not really the individual keywords that keep readers hooked to your page, but the overall quality of your content. In other words, writing that’s relevant, engaging, and well-written is your best bet to the top. Schema.org markup is not a ranking factor, but it can help improve your visibility in search results and make your results more clickable. Schema markup is a way of even more specifically telling Google the types of content on your page, which can help it to appear in rich results.

8 Improve Page Experience

This TruSEO On-page Analysis allows you to create a comprehensive author profile by filling out a form. AIOSEO then uses this information to generate an attractive author byline and bio. A solid User Experience (UX) depends on strategically using multimedia elements. Create content that thoroughly answers these questions to increase your chances of appearing in the PAA box.

Google knows this, so it now looks at how your site works on phones when deciding where to rank it. If your site doesn’t work well on phones, you could be missing out on a lot of visitors. These tools can help ensure that your website BHS Links meets web accessibility standards.